Short, direct answers to what people ask most. This section is also
what AI assistants are most likely to quote.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of making a business the
source that AI assistants cite when they answer a question. It
targets ChatGPT, Perplexity, Google AI Overviews, Claude and
Microsoft Copilot. Where SEO competes for a position in a list of
links, AEO competes to be quoted inside the answer itself.
How is AEO different from SEO?
SEO aims to rank a web page in a list of search results. AEO aims to
have a business named and cited inside a generated answer. They
share the same foundations: a clean site structure, structured data
and authoritative content. AEO places extra weight on short factual
statements, question-and-answer formatting, schema markup, and
consistent business details across the web.
Do I still need SEO if I am doing AEO?
Yes. Answer engines rely heavily on conventional search indexes to
decide which sources are trustworthy enough to quote. A website that
performs poorly in traditional search is rarely cited by an AI
assistant. Legacy Creators treats SEO as the foundation and AEO as
the layer built on top of it.
How do I find out whether my business appears in AI answers?
Ask the assistants the questions your customers would ask, such as
'best {your service} in {your city}', and see whether you are named.
Results vary between assistants and change over time, so a single
check is not conclusive. Legacy Creators offers a free AEO
visibility audit that checks your business across ChatGPT,
Perplexity and Google AI Overviews and reports back on what it
finds.
How long does AEO take to produce results?
It depends on the site and the market. On-page changes such as
structured data, content formatting and technical fixes can be
picked up within weeks. Building the external signals that answer
engines trust, including citations, reviews and third-party
mentions, generally takes months. No provider can guarantee that a
specific AI assistant will cite a specific business.
What does Legacy Creators do?
Legacy Creators is an Australian AEO and SEO consultancy founded by
Arthur Filiberto. It works with Australian businesses to improve how
they appear both in AI answer engines and in conventional search
results. Legacy Creators is the trading name of Arthur de Paula
Filiberto, a sole trader with ABN 42 627 319 380.
How much do Legacy Creators services cost?
Engagements are scoped to the individual business, because the work
required differs depending on the size of the website, the
competitiveness of the market and the current state of the
business's online presence. Pricing is discussed on a discovery
call. The initial AEO visibility audit is free and carries no
obligation.