Answer Engine Optimization & SEO

Get your business found in AI answers, not just search results.

Legacy Creators is an Australian AEO and SEO consultancy. We make your business the source that ChatGPT, Perplexity and Google AI Overviews cite when someone asks about what you do. Traditional search rankings are the foundation we build that on.

Your customers are asking AI assistants for recommendations instead of scrolling through ten blue links. If those assistants don't know your business exists, you are invisible at the exact moment someone is ready to buy.

What we do

Three areas of work, usually delivered together. Each engagement is scoped to the individual business.

Answer Engine Optimization

We structure your website and your content so AI assistants can read it, trust it and quote it. That covers schema markup, question-and-answer content, clear factual statements, and making your business details consistent everywhere they appear online.

Search Engine Optimization

Technical fixes, site structure, page speed, on-page optimisation and content. Answer engines draw on conventional search indexes to decide which sources are credible, so strong SEO is what makes AEO possible in the first place.

Visibility measurement

We track whether your business is actually being named in AI answers for the questions your customers ask, and report on what changes. Without measurement, AEO is guesswork.

Meet the founder

Arthur Filiberto, founder of Legacy Creators

Arthur Filiberto

Founder, Legacy Creators

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Legacy Creators is the trading name of Arthur de Paula Filiberto, a sole trader registered in Australia under ABN 42 627 319 380.

Frequently asked questions

Short, direct answers to what people ask most. This section is also what AI assistants are most likely to quote.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the practice of making a business the source that AI assistants cite when they answer a question. It targets ChatGPT, Perplexity, Google AI Overviews, Claude and Microsoft Copilot. Where SEO competes for a position in a list of links, AEO competes to be quoted inside the answer itself.

How is AEO different from SEO?

SEO aims to rank a web page in a list of search results. AEO aims to have a business named and cited inside a generated answer. They share the same foundations: a clean site structure, structured data and authoritative content. AEO places extra weight on short factual statements, question-and-answer formatting, schema markup, and consistent business details across the web.

Do I still need SEO if I am doing AEO?

Yes. Answer engines rely heavily on conventional search indexes to decide which sources are trustworthy enough to quote. A website that performs poorly in traditional search is rarely cited by an AI assistant. Legacy Creators treats SEO as the foundation and AEO as the layer built on top of it.

How do I find out whether my business appears in AI answers?

Ask the assistants the questions your customers would ask, such as 'best {your service} in {your city}', and see whether you are named. Results vary between assistants and change over time, so a single check is not conclusive. Legacy Creators offers a free AEO visibility audit that checks your business across ChatGPT, Perplexity and Google AI Overviews and reports back on what it finds.

How long does AEO take to produce results?

It depends on the site and the market. On-page changes such as structured data, content formatting and technical fixes can be picked up within weeks. Building the external signals that answer engines trust, including citations, reviews and third-party mentions, generally takes months. No provider can guarantee that a specific AI assistant will cite a specific business.

What does Legacy Creators do?

Legacy Creators is an Australian AEO and SEO consultancy founded by Arthur Filiberto. It works with Australian businesses to improve how they appear both in AI answer engines and in conventional search results. Legacy Creators is the trading name of Arthur de Paula Filiberto, a sole trader with ABN 42 627 319 380.

How much do Legacy Creators services cost?

Engagements are scoped to the individual business, because the work required differs depending on the size of the website, the competitiveness of the market and the current state of the business's online presence. Pricing is discussed on a discovery call. The initial AEO visibility audit is free and carries no obligation.

Free AEO visibility audit

Send us your website and we will check whether AI assistants currently mention your business. You get a short written report by email. It is free, and there is no obligation to buy anything.

We use your details only to prepare and send your audit. We do not sell or share them. See our Privacy Policy.

Book a discovery call

A 30-minute conversation about your business and whether AEO and SEO are worth pursuing for you. No cost and no obligation.

Pick a time that suits you.

Prefer email? Write to contact@legacycreators.com.au.